Pharma doctor-call analysis

Thousands of calls.
Quality you can examine.

Evaluate pharmaceutical sales representatives’ recorded calls with doctors against your approved commercial criteria. Turn a volume that manual review cannot cover into evidence managers can use.

Pharma pilot scale~2,000recorded doctor calls per day
Reported validated precision98.9%against careful, verified human review
The unit of assessmentEach rulewith its score, explanation, and evidence

Around 2,000 calls a day describes this pilot’s scale. Larger workloads can be supported by increasing processing capacity; recording length, analysis depth, and turnaround requirements determine the setup. The reported precision comes from the documented use case and applies to its specific evaluation and human comparison.

The scale problem

Manual sampling leaves most calls unheard.

At around 2,000 recorded calls a day, a review team can listen carefully to only a small fraction. Activity records show that a call happened. Managers still need to understand how it was conducted.

Insight applies the same approved scorecard across submitted recordings. Managers can inspect the evidence, verify disputed findings, and use their time for judgement and coaching.

Manual sampling

Limited reviewer capacity
A small part of the recording flow

Configured automated evaluation

Consistent criteria across submitted calls
Evidence ready for human review

Workflow illustration; the grid does not represent measured coverage.

Your approved commercial methodology

Assess how the conversation was conducted.

Translate broad expectations into specific rules. Each rule defines the evidence required and the score values that are allowed.

01

Understand the doctor’s needs

Did the representative establish the doctor’s relevant situation and obtain a meaningful response?

02

Deliver the approved message

Was the required product information communicated clearly, using the company’s approved reference material?

03

Follow the call structure

Were the required points covered at the appropriate stage of the conversation?

04

Respond to questions and objections

Did the representative address the doctor’s questions and respond to objections appropriately?

05

Confirm understanding

Did the conversation establish whether the doctor understood the information being discussed?

06

Agree an appropriate next step

Was a clear follow-up discussed in line with the company’s commercial methodology?

Your definition of a good conversation

A complete review, step by step.

  1. 01
    Company standards

    What matters, what counts as success, and what earns points

  2. 02
    Focused evaluation

    Examine each requirement and explain it with conversation evidence

  3. 03
    Completeness checks

    Make sure the required answers and supporting details are present

  4. 04
    Precision + Arbiter Optional

    Take a second look and resolve scoring disagreements

  5. 05
    Consistent scores

    Calculate totals from the accepted results using your scoring rules

Evidence for review. Results for action.

Quality controls at rule level

A reason for every score.
A process for disagreement.

01

Assess and validate

Evaluate each rule against the transcript. Check that required results are complete and scores and evidence follow the configured structure.

02

Review the interpretation

Precision Mode adds an independent assessment that proposes focused corrections. Optional arbitration examines score disagreements with blinded candidate assessments.

03

Calculate consistent totals

Software applies the company’s scoring logic to accepted grades. Totals, averages, and percentages follow the same arithmetic across calls.

Explore scorecard quality controls

From assessment to management action

Give managers somewhere useful to focus.

Failed requirements, missing next steps, and disputed interpretations give reviewers specific evidence to examine. Managers remain responsible for the follow-up.

Verify the finding

Return to the speaker-labelled transcript and recording context. Correct transcription or speaker issues before reanalysis where needed.

Coach with specifics

Use rule explanations and improvement guidance to discuss the exact question, message, or follow-up that needs attention.

Connect the results

Use structured score fields and controlled exports or APIs to support your management reporting and downstream workflows.

Designed around your operation

Scale the processing.
Keep the methodology yours.

Parallel workers process recordings and analyses concurrently. Capacity can be sized around daily volume, call duration, analysis depth, and your required completion window.

Discuss deployment and capacity
Approved company content

Maintain product messages and evaluation guidance in your controlled workflow.

Access by responsibility

Use roles, groups, and policies to govern access to meetings and results.

Human judgement and oversight

Your authorised team approves the scorecard and decides coaching and quality actions.

This use case evaluates commercial call quality against company standards. It supports review and coaching, rather than clinical decisions or treatment recommendations.

See Insight in action

Bring your doctor-call methodology.

We’ll walk through call intake, your scorecard, evidence review, and the capacity needed for your recording volume.

Request a demo